SPORT & BUSINESS

Condition: new
Author: Henryk Mruk
Year of publication: 2005
Number of pages: 386 pages
Cover: soft
Dimensions: 165×235 mm
ISBN: 83-923047-0-5

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I. Introduction
> Prof. Ph.D. Henryk Mruk – Poznań University of Economics
> Piotr Matecki, Piotr Jardanowski – Sport & Business Foundation
> Participants about the conference…
> Sport in the teaching of John Paul II – Piotr Matecki, Sport & Business Foundation
> The idea of sport and sports business – where are the boundaries? — Zenon Laskowik

II. Sports market product
> Olympic Games as a marketing product — Artur Łobanowski, Dream Faktory
> Marketing life cycle of a sports star – Maciej Ryszkowski, College of Education in Sports
> Taking a vacant position as an option for placing a sports event – Janusz Klisiński, University of Management in Legnica, Częstochowa University of Technology
> Possibilities of using the analysis of players’ potential to predict match results on the example of selected sports disciplines – Beata Fabisiak
> How to use unique sporting events in the rebranding process. On the example of the case „A cruise around the world with Bank BPH” – Agnieszka Juszkis, Victoria Promotion
> Recreational and relaxation space for a football match – Janusz Klisiński, University of Management in Legnica, Częstochowa University of Technology
> Good ideas! Good solutions! — Grzegorz Kułaga
> Strategy for the development of Polish football – Stefan Szymański, Imperial College London, Tanaka Business School
> The beginnings of little league baseball – Beata Kaszuba, Little Baseball League, Office of the European Africa and Middle East Region
> Dynamic development of new sports disciplines in Poland on the example of beach soccer – Michał Sieczko, Polish Beach Soccer Federation

III. Organizational aspects of sports business
> Resources of sports organizations and sources of their acquisition in the process of developing physical culture – Zygmunt Waśkowski, AE Poznań
> Water park in Tarnowskie Góry as a place to organize swimming sports competitions. Analysis of the main organizational problems – Wojciech Giergiel, Water Park in Tarnowskie Góry
> Comprehensive improvement of the football club management system on the example of WKP Lech Poznań – Robert Błaszczyk, Szymon Cyfert, IDS Scheer
> Professional sports club – the basic organizational unit of physical culture or a sports enterprise? Goals and tasks of clubs in the conditions of commercialization of sport – Dariusz Kuczyński, AWFiS Gdańsk
> Mass events. Development and scale of the phenomenon of crime, activities of law enforcement services – supercomm. Tomasz Trawiński, comm. Maciej Nestoruk, senior asp. Tomasz Haremza
> Sports club in Poland and brand creation. On how the organization of the sports club market limits the market opportunities of these organizations – Michał Szustak

IV. Finance in sports business
> Development of the English football league – Premier League – Stefan Szymanski, Imperial College London, Tanaka Business School
> Finances of Polish swimming – Krzysztof Usielski, Polish Swimming Association
> The concept of creating financial conditions supporting the development of Polish sport – Wojciech Witkowski – „Groclin – Dyskobolia” S.S.A.
> Economic aspects of the functioning of football clubs in Poland – Małgorzata Perz, Poznań University of Economics
> Economic conditions for sports marketing in the tax system in Poland – Wojciech Witkowski, „Groclin – Dyskobolia” S.S.A.
> Sponsorship as a source of income for football clubs – Małgorzata Perz, Poznań University of Economics

V. Additional materials
> Sports & Business Foundation
> Sportfive
> International Management Group
> The history of Gatorade
> European Year of Education through Sport on the example of the nationwide campaign „Keep a Sober Mind” 2004