MARKETING MANAGEMENT OF SPORT

BOOK AVAILABLE ONLY IN POLISH

Product parameters

Condition: new
Author: Henryk Mruk, Piotr Matecki
Year of publication: 2007
Number of pages: 209 pages
Cover: soft
Dimensions: 165×240 mm
ISBN: 978-83-923-047-1-4

Price

30,00 PLN

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Contents

I. Introduction
> Foreword – prof. Ph.D. Henryk Mruk
> As an introduction – Krzysztof Kropielnicki, Piotr Matecki

II. Management in sports
> Model assumptions for the management of sports organizations – Dr. Andrzej Wartecki
> Innovative sports management consulting services – Kamil Kukułka

III. Customer relationship management
> Customer Relationship Management in Polish sport – Piotr Matecki
> Strategies of relationships with customers on the example of the Water Park in Tarnowskie Góry – Wojciech Giergiel

IV. Sports company products
> Structuring the product of a sports club – prof. Ph.D. Ryszard Panfil
> Competence profile of a player (sports team) and its market value — Paweł Barylski
> Assessment of the value of a sports player and its significance as book value – Łukasz Motała
> Distribution of sports competences (player contract). Legal and market aspects – Dr. Jacek Masiota
> Marketing development of sports facilities – conclusions from the German market – Tomasz Cieślik, Krzysztof Kropielnicki

V. Sports brand
> Creating a sports brand – Dr. Robert Śliwowski, Krzysztof Kropielnicki
> Media analysis of the brand on the example of the Polish National Football Team – Sebastian Bykowski

VI. Sponsorship in promotion and communication
> From marketing to sponsorship: communication in sports marketing – Stanisław Pogorzelski
> Football sponsorship as a promotional instrument (comparison of Orange Ekstraklasa and Barclays Premiership) — Łukasz Gąsiorowski
> The place of sports sponsorship in enterprise development strategies based on corporate social responsibility, i.e. a win-win game – Michał Kober
> Two brands, one champion – Krzysztof Zakrzewski

VII. Media and public relations
> Sports and media. The team’s media success is as important as its sporting success. Analysis on the example of KGHM Zagłębia Lubin – Michał Mango, Jerzy Staruchowicz
> Activities for the local community as a PR tool for a modernly managed sports club – Marcin Dzedzej, Rafał Kędzior
> Broadcasting rights market in Poland – Dr. Piotr Pykel

VIII. Sport, business and… politics
> A privileged position of the sports world towards its business partners. Formal, legal and image aspects – Robert Kaczyński
> The use of sport in the local government election campaign – prof. Janusz Klisiński, Dr. Zbigniew Widera