REPORT ON SPORTS SPONSORSHIP
BOOK AVAILABLE ONLY IN POLISH
Description
SportWin, in cooperation with the Pentagon Research research agency, was responsible for publishing an exclusive industry report „Sports sponsorship in Poland”. The publication was created following the example of the best foreign reports and contains a quantitative and qualitative analysis of the domestic sports sponsorship market along with a description of the global challenges facing the industry.
„Sports sponsorship in Poland” is the first attempt to thoroughly examine the local sports sponsorship market. We will show the motives of sports sponsors in Poland, their areas of involvement and models of managing sponsorship projects. We will point out good and bad practices in sports sponsorship, attempt to analyze the main problems of the market and present experts’ predictions as to the direction of its development.
What is the value of sports sponsorship in Poland?
How much do Polish companies spend on sports sponsorship?
How are sponsorship activities organized in companies?
What sports disciplines will sponsors invest in in the coming years?
How does the market see the future of sports sponsorship?
Price
30,00 PLN
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Please send orders and all inquiries to:
telephone: +48 506 699 189 or e-mail address p.roszkowiak@sportwin.pl.
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Account number for transfer for purchased publications:
Credit Agricole Bank Polska
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Contents
CHAPTER I
The global research sponsorship market
I. 01. The World Sponsorship Monitor
I. 02. Sponsorium Report
I. 03. SportBusiness Sponsors’ Survey 2010
CHAPTER II
Sports sponsorship market in Poland
II. 01. Market research Sponsor.2010
II. 02. Sports sponsorship in Poland in recent years
CHAPTER III
From strategy to evaluation – tips for conducting sponsorship activities
III. 01. Setting goals and defining a sponsorship strategy
III. 02. Selection of sponsorship and awareness of sports organizations
III. 03. Activation of sponsorship
III. 04. Sponsorship evaluation methods
CHAPTER IV
Law in sports sponsorship
IV. 01. Contractual penalty in sponsorship agreements
IV. 02. Sponsorship agreements and security provisions
IV. 03. Protection of names and symbols in sponsorship agreements
IV. 04. Marketing of athletes’ image – practical aspects
IV. 05. Sponsorship in the light of tax law – selected issues
IV. 06. Protection against ambush marketing
IV. 07. Gambling Act and sponsoring and other legal requirements for sponsoring activities
IV. 08. Sponsoring activities of State Treasury companies
CHAPTER V
The future of sports sponsorship
V. 01. Opportunities and threats for the development of the sports sponsorship market
V. 02. Trends in sports sponsorship
CHAPTER VI
Sponsorship projects – case studies
VI.01. Evian (Wimbledon)
VI.02. Guinness (Guinness Premiership)
VI.03. Lloyds TSB (Lloyds TSB Local Heroes)
VI.04. Grupa Lotos (National Ski Jumping Development Program)