Who are we
Development of sports in Poland
SportWin Group has been developing companies and projects in the sports and consulting industry for over 20 years, focusing on managing football clubs, events, sports marketing, and the construction and management of sports facilities. Within the SportWin Group, the following entities are operational:
- Reissa Football Academy, Falubaz Football Academy, Stal Gorzów Football Academy – a network of clubs that together form the largest football academy in Poland, gathering over 10,000 players, and providing training for boys and girls in over 100 locations.
- SportWin – a sports marketing agency and event marketing firm, organizer of the SPORTBIZ SUMMIT, the largest event for the sports industry in Central and Eastern Europe, carrying out analyses, reports, sponsorship strategies, as well as development strategies for sports and facilities for local government units. Publisher of sports marketing publications and organizer of training sessions.
- Sportujmy.pl – a tourism project, organizer of camps and half-day camps for several thousand participants annually.
- Sports and tourism facilities, including: modern pneumatic football halls – APR Arena Dębiec, APR Arena Kalisz, APF Arena Zielona Góra, APR Arena Leszno and tourism facilities, including Folwark Matecznik.
- FootballPro.pl – a sports equipment store, offering online sales support for sports clubs.
Community
We promote sports among the youngest
We provide children not only with football training but also sports camps and day camps, additional activities such as goalkeeper training, sessions for girls, and individual coaching. Every young player can choose the sports activities that suit them best.
future
We are building sports infrastructure in Poland
We have a top-class training base with rich training facilities, including the APR Arena Dębiec, APR Arena Kalisz, APR Arena Leszno, and APF Arena Zielona Góra. In 2022, we opened a professional Dormitory in Opalenica for the players of the SMS AP Reissa Opalenica project, providing players with sports and housing comfort
Education
We educate the Polish sports and business industry
The mission of our initiative is simple yet ambitious: to provide knowledge that is the foundation for dynamic development, innovation, and building strong brands in the field of sports and business. We believe that through collaboration with experts, coaches, and business practitioners, we can create a platform for exchanging experiences that will equip entrepreneurs, managers, and sports organizations with the tools they need to operate effectively and compete on both national and international stages.
THE HISTORY OF SPORTWIN GROUP COMPANY
2001 - The 1st Sports Marketing Days Conference
The history of SportWin Group’s activities began with events. Initially, the student project Sports Marketing Days grew from year to year, attracting thousands of participants interested in sports marketing in Poland and beyond. Today, the local project DMS has evolved into the SPORTBIZ Network, with the international sports business conference SPORTBIZ Summit at the forefront!
2004 - Presentation of the first DEMES Sports Business Awards.
As one of the first in Poland, we began to appreciate not only athletes but also companies, local authorities, independent projects and events, managers, media, and facilities. The prestigious DEMES Statuette testifies to achieving the highest level in the sports field of each laureate’s activity. The Sports and Business Gala also serves excellent networking purposes, which often turn out to be invaluable for participants. In April 2024, the XX edition of the Awards will take place, which has also undergone rebranding and is now referred to as SPORTBIZ Awards.
2010 - Establishment of the Reiss Football Academy.
On October 10, 2010, the first training sessions of the Reiss Football Academy took place, and this date has been permanently engraved in our club’s calendar. Since then, the project has continuously evolved, creating new training opportunities in Poland and abroad, both for our players and coaching staff
2011 - Establishment of the Falubaz Football Academy.
On March 25, 2011, we organized the first training session of the Falubaz Football Academy, which took place in Nowa Sól, at ul. Południowa. During this period, the club has developed dynamically and continues to do so, with its structure growing steadily
2012 - Launch of the additional goalkeeper training project at the Academy.
In order to ensure comprehensive development for our players, we launched additional goalkeeper training sessions based on the methodology of the Wielkopolska Goalkeeper Academy and Lubusz Goalkeeper Academy. The project is aimed at children aged 7-15 who love to play as goalkeepers and want to develop their skills at a higher level, as well as for those who are taking their first steps in goalkeeping.
2014 – powstał projekt Wielkopolsko-Lubuskich Lig PiłkarsIn 2014, the Greater Poland-Lubusz Football Leagues project was createdkich
The Greater Poland-Lubusz Football Leagues (Wielkopolsko-Lubuskie Ligi Piłkarskie, WLLP) are tournaments that involve weekly competitions between locations of the Reissa Football Academy, Falubaz Football Academy, and Stal Gorzów Football Academy, with over 7,000 players participating.
Teams in the B2 and C categories compete for the top spots on the podium, while younger players in the A and B1 categories do not play for points in the table. The Greater Poland-Lubusz Football Leagues are the only tournament of its kind in Poland, providing participants with skill development and an unforgettable football experience full of excitement and fun.
2015 – Establishment of the Stal Gorzów Football Academy
The Reissa Football Academy established cooperation with Stal Gorzów, and thanks to this, they managed to create another project – the Stal Gorzów Football Academy. In 2015, the official opening of the football club took place in Gorzów Wielkopolski. The club continues to grow and expand opportunities for players, offering activities such as APSG Ladies for girls and individual training sessions.
2017 – Start of additional individual training sessions at the Academy
Since the beginning of the Academy’s existence, we have been striving to set directions for development on many levels to contribute to even greater sports progress among our players. For this reason, the project „additional individual training sessions based on the methodology of Individual Fundamentals of the Game” was created.
2017 – Establishment of the first inflatable sports hall in the Greater Poland region
In December 2017, we officially opened the first inflatable sports hall in Leszno, aiming to provide our players with continuous development at an even higher level. Five years have passed since that date, and more modern facilities of the Academy have been established on the map of Greater Poland and Lubusz Voivodeship, including those in Poznań, Kalisz, and Zielona Góra.
2019 – Victory in the President of the Polish Football Association's Cup Tournament in the U11 category.
The AP Reissa Poznań team emerged as the winners of the second edition of the 2019 Polish Football Association President’s Cup Tournament in the U-11 category. Under the guidance of their coach Nikodem Brzęcki, they defeated AS Stomil Olsztyn 3-1 in the grand final. Wojciech Szymczak, with a tally of 10 goals, led our players to success and became the top scorer of the competition.
2019 - the APR Ladies project was launched.
APR Ladies training sessions are dedicated to girls who excel on the field as well as those taking their first steps in soccer. Above all, the training is tailored to the age and soccer skills of the girls. Our qualified coaching staff understands the nuances of women’s soccer and imparts their on-field experience to the girls.
2019 - the Opalenica U15 and U16 project was established.
The AP Reissa Opalenica School of Sports Excellence was established with the aim of providing professional football training for players who envision a future in the sport. Currently, Schools of Sports Excellence can also be found in Poznań and Ślesin.
The collaboration program with schools supports the individual development of players, enables the implementation of an effective training program, oversees the teaching process, nurtures interests, and promotes harmonious development with a focus on family life.
These schools maintain a high standard of education by following the guidelines of the Ministry of National Education (MEN) and incorporating the latest technologies in both the educational and sports environments. They prioritize an individualized approach to students in sports-oriented classes.
2020 - Reissa Football Academy - once again the champion of the President of the Polish Football Association (PZPN) Cup Tournament.
The team from the Reissa Football Academy, coached by Nikodem Brzęcki, won the President of the Polish Football Association (PZPN) Cup in the U-12 category in the final of the third edition of the tournament. Our opponents in the championship match were WKS Śląsk Wrocław. The deciding match for the gold medal is always filled with tension, but this game brought an extra wave of excitement as it ended in a 0-0 draw. After halftime, a penalty shootout ensued, in which we successfully defended our championship title with a score of 3-1.
2022 - Opening of a professional dormitory in Opalenica.
In order to ensure the professional development of our players, in February 2022, a modern dormitory was established in Opalenica, which guarantees professional training for young athletes. The dormitory has 50 spaces dedicated to SMS AP Reissa Opalenica players. The facility is located 100 meters from the young footballers’ school, ensuring easy movement between the school and training facilities.
2023 - Promotion to the Central Junior League U15.
The victory over Arka Gdynia secured the players from the Reissa Football Academy 2009 team promotion to the Central Junior League U-15 – the highest level of competition in their age category! The players under the guidance of coaches Wojciech Paluszkiewicz, Jakub Czajkowski, and Paweł Linka have shown that with hard work, great success can be achieved.
TEAM
Piotr Matecki
President of SportWin Group, managing all associated companies. Originator and organizer of the Sports Marketing Days and the Sports and Business Gala. For 7 years, he was responsible for the development of marketing for the Lech Poznań football club. He completed internships at clubs such as FC Barcelona, Eintracht Frankfurt, Hamburger SV. Participated in the implementation of training and scientific projects, among which can be mentioned: 'National Program for the Training of Sports Personnel’, 'European Academy of Sport’, 'Partnership for Development. Athletes in the Labor Market’. Co-creator of the development strategy of the Lower Silesian Voivodeship until 2020 in the area of 'Promoting Lower Silesia through sport’. Publisher and editor of nine books on marketing and management in sport and the industry report 'Sports Sponsorship in Poland’. He creates strategies for the development of sport and facilities for cities, and for companies, he creates analyses, reports, and sponsorship strategies.
Michał Śniegowski
Director of Organization at Reissa Football Academy. Responsible for administration and location management. Has been associated with the Academy since the beginning of his professional career, advancing through all levels over nearly 13 years – from intern to board member.
Marek Pawłowski
Director of Sports at the Reiss Football Academy, formerly a coach of, among others, the 3rd league GKS Dopiewo, Kotwica Kórnik, and Lech II Poznań. Before the 2003/2004 season, he became the manager of the senior team of Lech, where alongside Czesław Michniewicz, he won the Polish Cup and Super Cup. Due to his many years of experience, he is an authority for both other coaches and players. In his work, he focuses on an individual approach to the player and cares about their development.
Szymon Cejba
In the company’s structure since 2013, responsible for marketing and trade at SportWin Group. Creator of the communication and PR department, telemarketing, and promotion, as well as the brand strategy for SportWin Group’s projects. Responsible for the work of several people at the headquarters, cooperating with dozens of coordinators in over 50 locations. In his work, he values both unconventional ideas and well-thought-out analyses.
Bartosz Kujawa
Deputy Director of Sports at the Reiss Football Academy. A graduate of the Academy of Physical Education in Poznań. Holds a UEFA B coaching license. In the academy, he primarily focuses on training coaches, organizing work at various locations, preparing tournaments, and coaching conferences. Formerly a player for the Mieszko Gniezno sports club. He has a passion for speedway and history.
