SPORTS MARKETING - THEORY AND PRACTICE

Condition: new
Author: Henryk Mruk
Year of publication: 2004
Number of pages: 442 pages
Cover: soft
Dimensions: 165×240 mm
ISBN: 83-923047-0-8

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I. Introduction
> Prof. Ph.D. Henryk Mruk – Poznań University of Economics
> Piotr Matecki, Piotr Jardanowski – Poznań University of Economics
> Participants about the conference
> Interpenetration of elements of marketing, management, medicine and psychology in contemporary sport. — Janusz Klisiński, Częstochowa University of Technology

II. Leadership in sports
> Athlete as a leader – Prof. Ph.D. Henryk Mruk, Poznań University of Economics
> ABC of promoting your own results according to Robert Korzeniowski – Robert Korzeniowski
> The role of leadership in team sports – Adam Bekier, Poznań University of Economics

III. Sports sponsorship
> Sponsorship program – success or lack thereof – Tomasz Redwan
> Unconventional promotional activities in the media – Konrad Pudło, Expert-Monitor
> Sports sponsorship as an effective communication tool – Monika Kunc, marketing manager, SPORT+MARKT AG; Radosław Wróblewski, project manager, SPORT+MARKT AG
> Sport – an effective promotional medium – Michał Górzyński, sponsoring consultant, vice-president of Dom Książki SA
> Sponsorship in Polish — Wojciech Pysiewicz, Warszawska Grupa Inwestycyjna S.A.
> Sports sponsorship in the marketing activities of enterprises and factors determining its effectiveness – Marcin Gad, Poznań University of Economics
> Speedway sport as an example of sponsorship activity of local enterprises – Dr. Sławomir Kowalski, Częstochowa University of Technology
> Examples of using sport as an element of integrated and long-term promotional activities of a company – Anna Konieczna, Witold Lipiński, Sport Mega Marketing
> Money in sports – Wojciech Pysiewicz, Warszawska Grupa Inwestycyjna S.A.
> The scope of permissible interference by Polish sports associations in the personal rights and freedoms of athletes in relation to sports sponsorship – Dr. Marcin Wojcieszak (on behalf of the Polish Confederation of Sports)

IV. Consumer in sport
> Model of consumer behavior in sports – Janusz Klisiński, University of Management in Legnica
> Why do people go to matches, or about the religious aspects of football – Artur Zawadzki – Institute of Sociology, Faculty of Social Sciences, University of Adam Mickiewicz in Poznań
> The occurrence of aggressive behavior among football fans and their impact on attendance at stadiums. The quality of organized sports events and expectations in this regard – Piotr Jardanowski, Piotr Matecki, Poznań University of Economics
> The offer of football club gadgets on the example of Lech Poznań – Piotr Matecki, Poznań University of Economics

V. Relationship marketing and sports marketing
> The essence of relationships in sports marketing on the example of Lech Poznań – Dr. Marcin Chłodnicki, Paweł Zeller, M.A., Department of Services, Poznań University of Economics
> Relationship marketing – a way to market success of a sports and recreation enterprise – M.Sc. Eng. Agnieszka Widawska-Stanisz, Częstochowa University of Technology

VI. Marketing research in sports
> Media monitoring – a modern and effective sports marketing tool – Sebastian Bykowski, Vice-President of the Management Board of PRESS-SERVICE Monitoring Mediów sp. z o.o.
> Sport in research – Wojciech Pysiewicz, Warszawska Grupa Inwestycyjna S.A.

VII. Safety in sports
> Safety of sporting events – Tadeusz Okoński, Polish Confederation of Sport
> Monitoring the situation at stadiums as an important element of sports club management – Mariusz Kamiński, Akademia Podlaska

VIII. Media in sports
> Media and sport – Dr. Jacek Trębecki, Department of Economic Journalism and Public Relations, Poznań University of Economics
> Sports Journalism – Andrzej Ostrowski, Lower Silesian University of Education of the Society of Universal Knowledge in Wrocław
> Profession journalist — Paweł Zarzeczny
> Profession commentator — Tomasz Smokowski, Canal+
> Building a sports consumer community based on the Internet – Dariusz Kuczyński, University of Physical Education and Sport in Gdańsk

IX. Sports psychology
> Sports psychology – need or fashion? — Dr. Marek Graczyk, FRMS/COMS psychologist, Medical Commission of the Polish Olympic Committee; Alicja Pęczak — Assistant at AWFiS Gdańsk
> Psychological starting situation of the athlete – Dr. Marek Graczyk, FRMS/COMS psychologist, Medical Commission of the Polish Olympic Committee; Alicja Pęczak – Assistant at AWFiS Gdańsk
> Is a professional athlete at risk of burnout? — Lidia Borowicz, Cardinal Stefan Wyszyński University

X. Sports clubs
> An example of effective development of a sports club in the conditions of stagnation of Polish sport – Wojciech Witkowski, Chairman of the Supervisory Board of the Groclin Dyskobolia SSA Club
> CKM Włókniarz Częstochowa — Lech Małagowski, Director of the CKM Włókniarz Częstochowa club

XI. Information material
> The first studies in Poland in the field of Sports Journalism – Andrzej Ostrowski, Lower Silesian University of Education of the Society of Universal Knowledge in Wrocław
> „Marketing sports management” – prof. Ph.D. Henry