PUBLIC RELATIONS IN SPORT
BOOK AVAILABLE ONLY IN POLISH
Product parameters
Condition: new
Author: Piotr Godlewski
Year of publication: 2010
Number of pages: 327 pages
Cover: soft
Dimensions: 170×240 mm
ISBN: 978-83-929353-1-5
Price
30,00 PLN
Shipping
- economic – PLN 10.49 + 23% VAT = PLN 12.90
- priority – PLN 11.99 + 23% VAT = PLN 14.75
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Contents
1. Sports marketing and PR – Stanisław Pogorzelski
2. Media relations in sports marketing – Dr. Jacek Trębecki
3. Tools for communicating with the media – Piotr Broniatowski
4. Relations with electronic media – Paulina Popek
5. Personal PR, i.e. creating the image of an athlete – Dr. Anna Adamus-Matuszyńska
6. Information management in a crisis situation – Dr. Waldemar Rydzak
7. CSR in sports – Krzysztof Kropielnicki
8. Sport in shaping the image of the company – Arkadiusz Żmudziński
9. Sport in shaping the image of cities – Piotr Matecki
10. Research on the effects of PR activities in sports – Dr. Dariusz Tworzydło
11. Internet public relations in sports – Dr. Monika Kaczmarek-Śliwińska
Additional materials:
12. CSR in German sports enterprises – Artur Grabowski
13. Equestrian events in Poland as a form of communication in Public Relations – Dr. Szymon Tarant
14. Promotion of sailing as a promotional tool for Gdynia – Mikołaj Lipiński
15. Crisis management in a football club – Kinga Szkutnik
16. Runs with history in the background – added value of sports events – Mariusz Kulikowski
17. Non-profit sports organization and communicating values – Grażyna Rzepka