SPORTS MARKETING. CHALLENGES AND OPPORTUNITIES

Condition: new
Author: Piotr Godlewski, Piotr Matecki
Year of publication: 2016
Number of pages: 270 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-929-353-2-2

60,00 PLN

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1. Introduction – dr hab. Piotr Godlewski
2. Behavioral economics and sports marketing – prof. Ph.D. Henryk Mruk
3. How to Find the Perfect Partner: New Rules for Identifying the Right Partner in Today’s Sponsorship Environment – Jackie Fast
4. Online fan activation in modern sponsorship – Jan Chłapowski
5. Social media as a communication channel for sports clubs – Urszula Piętka, Adam Skrzypek
6. Communication of running events in social media – Hanna Mysiorska
7. Marketing communication in the sports betting industry – Stanisław Pogorzelski
8. The impact of new technologies on the personalization of advertising messages as a trend in sports marketing – Tomasz Orzechowski
9th PR for selective sports based on a case study: golf, basketball, ocean sailing – Bartosz Sosnówka
10. Promotional and marketing activities of matches of the German basketball league on the example of Fraport Skyliners and Bayern Munich, the leading clubs of BEKO Basketball-Bundesliga – case study – Damian Juszczyk
11. „More than volleyball, more than passion” – creating a sports brand on the example of PGE Skra Bełchatów – Tomasz Koprowki
12. Activities of SPR Wisła Płock in the field of social responsibility of the club and its connections with popularity among stakeholders – Piotr Robert Raczkowski, Arkadiusz Lewandowski
13. The process of applying for the right to organize major sports events. How to reach the Olympic level and invest well? — Bettina Kuperman
14. Development of sports infrastructure and its impact on the level of tourist attractiveness of Częstochowa – Adam Zajączkowski
15. Local sport – a place for business – Aleksandra Gołdyys, Maria Szymborska
16. Stand out or die – Ireneusz Maciej Zmora
17. Management and commercialization of entertainment and sports halls in Poland – Piotr Matecki