SPORTS MARKETING. CONTEMPORARY DEVELOPMENTS

Condition: new
Author: Piotr Godlewski, Piotr Matecki
Year of publication: 2017
Number of pages: 256 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-929353-3-9

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> Introduction
> About money for champions, or how to finance sports activities using fundraising methods – Robert Kawałko
> The most expensive football company in the world, Premier League. Speculations on transfers worth £100 million and more — Tomasz Orzechowski
> Sports sponsorship – basic issues — Iga Anna Ignaczak
> Sponsoring everyday life – Tomasz Koprowski, Paulina Wółkowska
> Methods and areas of sponsorship in sport as an infinite set. Analysis of sports sponsorship trends – Karol Tatar
> Should local governments own sports clubs? French management model versus Polish conditions – Dorian Patynowski
> Matrix of football club business models – Marcin Janicki
> Online sports project management system – Piotr Matecki
> Sports image of the city of Krakow – Paulina Dużyk-Dyna
> Personal branding – athlete image management – Wojciech Szaniawski
> Legal limitations of individual sponsorship — Jakub Pietrasik
> E-sport and law – selected practical issues — Jacek Markowski, Artur Fal
> Digitalization of sport – technological solutions and applications that change sport – Jan Chłapowski
> Data integration and process approach – the future of building fan loyalty – Michał Pajdak
> CSR in sport on the example of the activities of Lotos Trefl Gdańsk – Justyna Gdowska
> Marketing research of participants during sporting events — Mateusz Tomanek