Marketing and Sponsorship in Sports Business

Condition: new
Author: Piotr Godlewski, Piotr Matecki
Year of publication: 2018
Number of pages: 376 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-929353-4-6

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I. Introduction

II. Sponsorship
> Sports sponsorship – contemporary trends and challenges — Piotr Matecki
> Modern sports sponsorship on the example of the activities of German 1st Bundesliga clubs – Artur Grabowski
> Sponsorship of niche sports — Iga Anna Ignaczak
> When the initiative comes from the sponsor. Title sponsorship of Nice Polish Speedway League in 2014-2017 — Wojciech Jankowski
> Women & Sport – promotional and sponsoring potential in a crowded market – Dorian Patynowski
> Fans in sponsorship projects – what do they expect from sponsors? — Aleksandra Marciniak
> Crowdfunding in a sports club on the example of the „doLEWamy do full” campaign carried out by Trefl Gdańsk – Małgorzata Ciszewska, Justyna Gdowska

III. PR and marketing
> How to turn a fan into a customer so that he remains a fan? — Paweł Chmielowski
> The fan expects more! Communication challenges of clubs, organizations and sponsors in the face of new trends in media consumption – Damian Podowca
> Stand out or perish – analysis of characteristic ways of building and promoting a brand in the world of sports – Karol Tatar
> A new generation and a new consumption model on the sports market – Jan Chłapowski
> Internationalization in the sports marketing market. Analysis of ways to build a brand on foreign markets – Karol Tatar
> Critical analysis of crisis management on the example of RKS Raków Częstochowa – Sławomir Kowalski
> The role of CSR activities in professional football clubs. Analysis of European trends – Zuzanna Walczak
> Corporate social responsibility and its application by Częstochowa sports clubs – Adam Zajączkowski
> An extended and complementary product on the example of ENEA Bydgoszcz Triathlon and ENEA Ironman 70.3 Gdynia — Mateusz Tomanek

IV. Organizational conditions of sport
> How to effectively search for and recruit specialists for Polish sports organizations? — Maja Gojtowska, Waldemar Gojtowski
> Current trends in the tourism, recreational and sports services sector from a sociological and marketing perspective – Michał Kober
> Social capital in football academies – Piotr Broniatowski
> Building strong sports sections on the example of the Athletics and Swimming Section of the AZS UMCS Lublin University Club – Rafał Walczak
> Development of the discipline and new opportunities – a business approach on the example of basketball and the „3 on 3” trend – Patrycja Gulak-Lipka