SPORTS MARKETING. PROFESSIONAL MANAGEMENT IN SPORT

Condition: New
Author: Piotr Godlewski, Piotr Matecki
Year of publication: 2020
Number of pages: 412 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-62390-43-4

The publication is a collective work containing 23 articles prepared by the authors and authoring teams. The monograph perfectly complements the existing literature on the marketing management of sports organizations. Individual chapters present interesting results of scientific research. It also contains interesting theoretical concepts, thoughts, and observations related to the improvement of methods and tools for the marketing view of sport and the prospects for its development. The strong point of the study is the global market perspective, i.e. a comprehensive look at individual areas of marketing and management. Another advantage of the monograph is that it links the content of the considerations with the latest trends that are observed in the marketing management of sports organizations.

The work will undoubtedly be used by a wide range of recipients. They will include not only representatives of enterprises and sports organizations, but also university students. They, as graduates, will eventually join the staff working for marketing management in sports.

60,00 PLN

• economic – PLN 10.49 + 23% VAT = PLN 12.90
• priority – PLN 11.99 + 23% VAT = PLN 14.75

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I. Introduction

II. Marketing and communication
> And one more repetition – Przemysław Zieliński
> From commitment to immersion in sports activations – Izabela Derda
> Ways to attract young fans based on the example of the Olympic Games in Tokyo – Jan Chłapowski
> Facebook as a tool for effective communication in local sports clubs and units – Paweł Wojtaś, Wiktoria Czarnecka
> Methods of creative thinking in a sports club. How to use them to create content marketing? — Wiktoria Czarnecka
> The ability of fans to accept marketing changes implemented by football clubs as a result of adapting to trends in the market environment – Rafał Kowalczyk
> Corporate Social Responsibility as an element of sports marketing – Kamil Jezierski
> Analysis of the athlete’s sports potential – Adam Mazurkiewicz, Ludwik Mazurkiewicz
> Conditions for the use of low-budget marketing campaigns – Dorota Kubieniec
> Sport as a tool for promoting municipalities in Upper Silesia and Zagłębie Dąbrowskie – Artur Grabowski
> The most important aspects and main challenges in managing small sports clubs and their role in searching for sponsors – Ilona Lenik
> Script of a sports image film in theory and practice – Szymon Skowroński
> Analysis of the characteristics of football fans in the context of building loyalty and marketing activities of a sports club – Sławomir Kowalski
> Using the potential of personal brands taking part in the sports event you promote – Marcin Samodulski
> Consumer and the life cycle of a sports product – how to manage it to survive? —Piotr Matecki

III. Sports sponsorships
> Process and methods of acquiring a sponsor on the B2B market – Mateusz Kozak
> Opportunities and barriers for sponsoring extreme sports — Michał Leksiński
> Commercialization in sport and sponsorship sales – Karol Tatar
> Forms of financing sports enterprises. Cooperative sponsorship as an opportunity for Polish football clubs – Adrian Pietrzyk
> Sponsorship activation – is it really that important? — Michał Fijałkowski
> Women’s football – analysis of the growing sponsorship potential of the discipline – Zuzanna Walczak

IV. Around sport
> The importance of ecology in modern sport — Damian Poddawa
> Analysis of job opportunities in the sports market – Sylwester Drożdż, Tomasz Muter, Marcel Tyl