Product parameters

Condition: new
Author: Piotr Matecki
Editor: Bartłomiej Stolarz
Year of publication: 2021
Number of pages: 386 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-929-353-6-0


During the 19th edition of the SPORTBIZ Sport and Business Forum, we will present the latest publication – a collection of several articles prepared by sports managers. The monograph shows the return of sport after the outbreak of the pandemic. Each chapter presents interesting results of many scientific studies. Another advantage of the monograph is that it links the content of the considerations with the latest trends that are observed in the marketing management of sports organizations.

The book is an ideal supplement to knowledge for representatives of enterprises and sports organizations, as well as for university students. They, as graduates, will eventually join the staff working for marketing management in sports


60,00 PLN


  • economic – PLN 10.49 + 23% VAT = PLN 12.90
  • priority – PLN 11.99 + 23% VAT = PLN 14.75

Books will be shipped within a business day of receiving the transfer.

Terms of purchase

Please send orders and all inquiries to:
telephone: +48 506 699 189 or e-mail address

Important elements: name, surname, title of the selected publication(s), contact telephone number, e-mail address and detailed shipping address.

Account number for transfer for purchased publications:
Credit Agricole Bank Polska
31 1940 1076 3002 0474 0000 0000


I. Marketing in sport, sport in marketing
• From the image to the athlete’s brand – Adam Mazurkiewicz, Ludwik Mazurkiewicz
• Communicating transfers in the Tauron Liga on the example of the 2020/2021 season. The Internet as a distribution channel in visual and audiovisual communication – Katarzyna Borkowska
• Commercial use of trademarks and athletes’ images. Case study of the PZPN licensing program – Karol Tatar
• The potential of a cheerleading team in the PR and marketing activities of a sports club – Małgorzata Wrońska
• Tabloidization of information and its role in sports marketing – Sławomir Kowalski
• Marketing aspects of Teqball on the example of the Warsaw TEQ Club – Paweł Wojtaś
• Regionalisms in the marketing communication of sports clubs – Marcin Kromoliński, Edyta Migdał
• Using 5G technology in stadiums to optimize commercial activities – Karol Tatar
• Many paths to one goal – how do brands find their place in sport? — Dariusz Wądrzyk

II. Business in sport, sport in business
• Football on the court – analysis of the situation of football clubs listed on the stock exchange during the epidemiological crisis – Adrian Pietrzyk
• Commercialization – verification of sports results – Krzysztof Kwiatkowski
• Resource strategy as a solution for football clubs in Poland in times of uncertainty – literature review and case study on the example of the Zagłębie Sosnowiec club – Adrian Pietrzyk
• COVID-19 pandemic and potential development opportunities for football clubs – Kamil Jezierski

III. Sport, COVID-19 and society
• The condition of grassroots sports in relation to the conditions of professional sports in times of global crisis – Krzysztof Jankowski
• Buyers of sports services – implications in the perspective of COVID-19 – Mateusz Tomanek
• Pandemic and reading. A return to peak interest in sports books or a temporary trend? —Piotr Stokłosa
• Impact of the COVID-19 crisis on the global football ecosystem (impact on clubs, competitions, players, broadcasters, sponsors) – Jan Chłapowski