SPORTS MARKETING. MODERN ASPECTS OF SPORTS MANAGEMENT

Condition: new
Author: Piotr Godlewski, Piotr Matecki
Year of publication: 2019
Number of pages: 296 pages
Cover: soft
Dimensions: 145×205 mm
ISBN: 978-83-929353-5-3

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I. Introduction

II. New technologies on the sports market
> Technological innovations in leisure industries – selected examples and trends – Michał Kober
> Assessment of the level of advancement of digitalization of football clubs from Lotto Ekstraklasa S.A. in the relationship between the club and the fan – Karol Flaziński
> How to design fan experiences? Design Thinking methodology in the world of sports – Damian Fabich
> The impact of technology on changes in the sports market – Jan Chłapowski
> Digitization of the organizational space of sport – Wojciech Cieśliński
> 5 million referees can’t be wrong, or how VAR technology is changing the face of football – Tomasz Orzechowski

III. Sports sponsorship
> Communication and evaluation of the sponsorship program — Tomasz Koprowski
> forBET is the title sponsor of Włókniarz Częstochowa. A practical look at the innovative operation of the bookmaker – Adrian Heluszka
> Advertising equivalent. Assessment of sponsorship effectiveness or justification of expenses? — Wojciech Jankowski
> Soft Power Sponsorship – Karol Tatar

IV. Sports marketing management
> Business model and strategy of the Borussia Dortmund concern – Artur Grabowski
> Sports brand positioning — Adam Mazurkiewicz, Ludwik Mazurkiewicz
> Marketing potential of speedway sport – Krystian Plech
> Development strategy of a sports organization – development, implementation, control – Piotr Matecki

V. The social aspect of sport
> Do we have a chance for sports scholarships in the United States? —Robert Samaruk
> Involvement of fans of clubs and sports disciplines in Częstochowa – Sławomir Kowalski
> CSR audit of sports and business organizations using process maturity tools – Gabriel Pawlak